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A Cut Above for Kuoni

We’ve just created a brand new campaign for luxury travel specialist, Kuoni. They were after a way of launching a collection of specially curated and recommended winter sun holiday deals. Autumn is the second biggest booking period after January sales, so a bold approach was needed.

Kuoni’s personal travel experts are just that. Fantastically knowledgeable on the destinations the Dorking based company provides, having visited them personally. They’ve bought that knowledge to bear on this selection.

We were tasked with developing an identity, tone of voice and visual look and feel to bring it life. Knowing that Kuoni’s know-how is at a different level, we looked at different ways to express this. And not only do film directors have their own way of putting their personal stamp on what they produce, fashion designers do too.

Only the best holidays and experiences have been selected by personally by the experts at Kuoni. They’re the ones that have made The Kuoni Cut.

The name and look and feel we created for the campaign reflected this decision making process. Sharp, dynamic, contemporary, it’s been designed to standout wherever it’ll be seen – consumer advertising, DM, online, in shop windows

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