Thomas Cook has announced that it is going to off load Club 18-30 and focus on cooler brands. Cooler? What could have been cooler than 18-30 if they had dealt with this brand of heritage and memories better? This brand is not just a brand, it is a bloody icon. It’s way beyond cool. Move with the bloody times TC, you need a finger blast. 18-30 could have been adapted to fit with your changing portfolio

Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more than half of that life in a party." So I didn’t have one. Instead I committed to becoming ‘Fittest at Fifty’. I liked the sound of it, it rolled off the tongue and if I wanted to it

“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ. “You mean in sales?” I said with hope in my voice. “No mate, they’re still shit, but we are number one in search.” Oh good. Good God. Oh God. Oh please somebody shout at our search addict. Don’t be a heroine be a hero. Wake up to what is going on around you, I say. I was reading

Unbelievably, it’s our 25th anniversary this year and we’re going to celebrate in true Designate style. But before we tell you about our massive birthday bash and how you can come to that, here’s Designate’s founder, Adam Hill, to tell you about the company’s journey from his mate’s lounge to our offices in Brighton’s North Laine… “My first visit to Brighton was in 1993 and involved me waking up in a beach hut after a house warming

Last night was the Travel Marketing Awards and we are over the moon to have won Campaign of the Year for work that we did with Kuoni, the luxury travel specialists. The aim of the brief was to demonstrate that Kuoni did more than just Maldives holidays. They're a very special part of Kuoni's offering, but their skillset and product range is much wider than that, encompassing Europe, East Asia and Africa too. At the heart of the campaign

We've got the second new TV ad in our From The Heart campaign for LV= launching today. This time round it's a commercial for their Home Insurance product. It's a big, bold, eye-catching colourful affair, again soundtracked by The Sonics version of 'Have Love Will Travel'. We thought for this blog, to do something a little different and go in to a little more detail about how we actually made the ad as the production of

So this is what we've been working on of late. And it's a big one. In fact the biggest thing we've ever done here. Our new campaign for LV= - four TV ads, 48 sheet posters, 6 sheet posters, online banners, press ads and inserts too. The brief that came in from LV= was pretty big too. To demonstrate a simple but essential truth that's central to what they do - that they have their customers best