Blog

Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more than half of that life in a party." So I didn’t have one. Instead I committed to becoming ‘Fittest at Fifty’. I liked the sound of it, it rolled off the tongue and if I wanted to it

“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ. “You mean in sales?” I said with hope in my voice. “No mate, they’re still shit, but we are number one in search.” Oh good. Good God. Oh God. Oh please somebody shout at our search addict. Don’t be a heroine be a hero. Wake up to what is going on around you, I say. I was reading

Unbelievably, it’s our 25th anniversary this year and we’re going to celebrate in true Designate style. But before we tell you about our massive birthday bash and how you can come to that, here’s Designate’s founder, Adam Hill, to tell you about the company’s journey from his mate’s lounge to our offices in Brighton’s North Laine… “My first visit to Brighton was in 1993 and involved me waking up in a beach hut after a house warming

Last night was the Travel Marketing Awards and we are over the moon to have won Campaign of the Year for work that we did with Kuoni, the luxury travel specialists. The aim of the brief was to demonstrate that Kuoni did more than just Maldives holidays. They're a very special part of Kuoni's offering, but their skillset and product range is much wider than that, encompassing Europe, East Asia and Africa too. At the heart of the campaign

We've got the second new TV ad in our From The Heart campaign for LV= launching today. This time round it's a commercial for their Home Insurance product. It's a big, bold, eye-catching colourful affair, again soundtracked by The Sonics version of 'Have Love Will Travel'. We thought for this blog, to do something a little different and go in to a little more detail about how we actually made the ad as the production of

So this is what we've been working on of late. And it's a big one. In fact the biggest thing we've ever done here. Our new campaign for LV= - four TV ads, 48 sheet posters, 6 sheet posters, online banners, press ads and inserts too. The brief that came in from LV= was pretty big too. To demonstrate a simple but essential truth that's central to what they do - that they have their customers best

Children with Cancer Fund is an incredible local charity, which has been operating from Polegate for the last 20 years. The charity was set up around a kitchen table by a supremely dedicated team of four individuals with just one goal - to allow children to be children, irrespective of their diagnosis. During this time and despite being really quite small in size, they have helped countless local children do exactly that, providing support when it's

The importance of brand is very much core to our thinking, and it’s a philosophy that is gaining traction, and bringing clients our way from a number of sectors. In 2017 we welcomed onboard three new clients: - Trewithen Dairy is a family run business in Cornwall that produces high quality dairy products: milk, cream, butter and yoghurt. Our work with them started with one product and has now impacted the whole brand. We're delighted to be

We've had some more new work breaking over the Christmas holidays. It's a big one from Brittany Ferries. An integrated campaign with two TV ads, one cinema ad, VOD and three radio ads, supported by social too.    We're dramatising the company's knowledge and expertise of destinations along the West Coast of Europe and focussing in particular on holidays for  families and  couples.   Faye went on location in Brittany with fellow Brighton-based production company Progress Films to shoot the TV and cinema ads. The shoot

This guest blog is from Tim Davis, a data thinker and interaction communication strategist who works regularly with us here at Designate. Do you remember which year was predicted to be the year of mobile? Or precisely when the year of customer-centricity gave way to the year of data-centricity? It didn’t – I made that one up. But you get the point. These attention-grabbing headlines are simply a means of shining the spotlight on an issue at a time when priorities