Following on from my eyebrow-raising 18-30 blog, here I have been pondering the slow demise of 50-something brand Mothercare, a demise that is slower than expected in my book.
I think where 18-30 could have got it right, Mothercare have
“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ.
“You mean in sales?” I said with hope in my voice.
“No mate, they’re still shit, but we are