Future sessions – Spotlight on our speakers
Ruairidh Roberts – Travel Industry Head, Google
Working for one of the biggest brands on planet Earth we are very excited to present Ru from Google.
In the penultimate post in the run up to our Future Sessions seminar in London on 30th April, we will let you know a bit more about RU, Travel Industry Head at Google.
Having spent ten years in various roles at the New York Times, he joined Google in 2011 where he was running the Google relationships with the top UK retail banks and investment firms.
Ruairidh now leads the team working across all Google’s platforms with the leading tour operators and package holiday companies in the UK and across Europe, where the team specialises in digital advertising solutions and supporting their customers with specialist performance tools.
Online is a very important channel to support brand messaging; we’ve asked Ru how Google support Brand Advertising budgets vs typical direct response advertising?
With only 15 minutes on stage we’re looking forward to hearing how Google can help meaningful brand campaigns.