Click here to book your free place at our next Future Sessions

In the third of our spotlight series we’re delighted to introduce Jo McCrostie – Creative Director, Global Radio

A graduate of art and drama school, Jo McCrostie is a champion of effective and original audio advertising. She started out at Capital Radio as a production assistant, and now heads up the award-winning creative department at Europe’s biggest radio group, Global Media & Entertainment, whose leading brands include Capital, Heart, Classic FM, Smooth and LBC.

Together with her team she has created ‘commercial roadblocks,’ takeovers featuring faux ads, a series of live ads performed in front of a studio audience and a campaign powered by social media. For the last two years, Jo has spearheaded Global’s EdFest project, which gives creative agencies and clients access to the huge pool of talent performing at the Edinburgh Festival.

Jo has served on many international radio juries, including Cannes Lions, D&AD, Clio’s and the London International Advertising Awards where last year, she was chair of the radio and audio jury.

In our Future Sessions we look forward to hearing from Jo on Britain’s love affair with radio.

Click here to book your free place at our next Future Sessions

Post a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.