How to be interesting when you’re not

How to be interesting when you’re not


12.00-2.00pm Thursday 21st April – London

Click here to book your free place at our next Future Sessions – How to be interesting when you’re not.


Peter Markey – Chief Marketing Officer, Post Office

Matt Eames – Chief Commercial Officer, Feefo

Rob Thomas – Head of Brand, Columbus Insurance Services

Adam Hill & Dan Fagg – Partner & Creative Director, Designate

In an ever more dynamic marketplace, brands need to keep moving and exploring new and relevant ways to reach their fickle audiences and grab that ever more elusive consumer attention.

In fiercely competitive market contexts, successful brand differentiation and cut-through is delivered through clever messaging and cost-effective communications channels.

What about when the product or service you are selling is purely functional, not particularly aspirational and inherently unemotional?

In this latest FREE session, How To Be Interesting When You’re Not we will learn how to grab attention, evoke interest and create real brand affinity in the most unlikely of categories.

Creating interest is also particularly difficult if your product or service is routine, functional or even a grudge purchase. Can you really be interesting when you’re being practical?

In the eighth of our free Future Sessions seminars we have assembled a stellar stage of speakers to share with you their insight and experience.

Event overview

The Future Sessions are organised by Designate. They are regular thought leadership sessions where guest speakers are invited to share their thoughts on a given topic.

Each speaker will only have 10 minutes for his or her presentation. The meeting will end at 2.00pm followed by drinks and networking for those that wish to continue.

Click here to book your free place at our next Future Sessions – How to be interesting when you’re not.

Networking: 12.00-12.15pm

Speaker Session: 12.15-2.00pm

Venue: Electric Cinema, 64-66 Redchurch Street, Shoreditch, London, E2 7DP



Shoreditch High Street Overground


Old Street

Aldgate East


Bus route 8 passes close by on Bethnal Green Rd

Cost: FREE

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