Our next Future Session is on Thursday 21st April in Shoreditch.

This time we’re looking at how to dial up brand engagement in sectors where the product or service being sold is purely functional, not particularly aspirational and inherently unemotional.

Click here to book your free place at our next Future Sessions – How to be interesting when you’re not.

In the coming weeks we’ll be previewing each of our speakers, and first up is Pete.

Pete Markey is Chief Marketing Officer for Post Office, an organisation with the largest retail network in the UK visited by 17m customers a week. He is responsible for brand, marketing, customer experience, insight and analytics across the organisation covering the full breadth and depth of the Post Office’s product and service offering. Pete was previously RSA Insurance Group Chief Marketing Officer for three years and MORE TH>N Marketing Director and Head of Marketing prior to this.

Previously Pete has worked in Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

Pete graduated from Southampton with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. Pete has been awarded four prestigious Marketer of the Year awards including the Financial Services Forum, Marketing Society, DRUM and MI Awards. In 2009, he completed a 2 year MBA with Distinction at Ashridge Business School. In 2010, he was made a “Fellow” of the Marketing Society, and joined their Management Board. In 2014, Pete completed the prestigious inaugural Marketing Academy Fellowship Programme and was named Drum Magazine’s “CMO of the Year” in their New Years’ Honours List. Pete has consistently appeared in Marketing Magazine’s annual “Power 100” feature as one of the leading marketers in his field. In 2015, Pete’s team won the CIM “Marketing Team of the Year” award.

In Pete’s session we will hear about how the Post Office is staying relevant in a digital age and how they have achieved Superbrand status.

Click here to book your free place at our next Future Sessions – How to be interesting when you’re not.

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