This weekend we heard the news that our LV= client, Guy Hedger had tragically been taken from us. We’re devastated by the news. For us Guy was more than just a client, he was friend too.
We’ve been working with Guy and the LV= team for over 10 years now. Not only has it been a great business relationship, it’s been a hell of a lot of fun too. And Guy has been right at the heart of both of those.
An instinctive marketeer with an awesome talent for building brands, he was instrumental in LV=’s growth.
Smart, focussed, clever, idiosyncratic, different, energetic, opinionated, loyal, supportive, funny, uncompromising, he was a team player as well as an inspirational leader too. He literally was one of a kind, with a unique lust for life too.
We’re going to miss him madly – for the debates about creative and strategy as much as the Meerlust and cocktails, for the Segway obsession and addiction to the sweetest desserts on a menu too.
Our thoughts are with his husband, family and friends at this enormously difficult time.