My first day at Designate was April 25th, 2005. It was my first proper job after returning from travelling and I was joining as an Account Executive on the P&O Ferries Account.
On my 13 year anniversary, in Designate’s 25th year, it’s occurred to me that I have been a Desigmate for half of the agency’s life and more than a third of mine. Bloody hell.
As my career has developed, I have often been asked why I haven’t headed up to London to get some ‘Big Agency’ experience and I can recall a noted big brand mentor at an IPA residential training course telling me: ‘Oh, you really must to be taken seriously…’ I have a bit of a stubborn streak (Aries) and this strengthened my resolve to be a success for Designate even further.
We are a small agency with big brands, delivering business changing results. We just happen to be in Brighton. And we’re very proud of that. I hate the term ‘regional agency’ and welcome the day that if you work in an agency, you aren’t expected to have a London postcode. In the meantime, I love the surprise on people’s faces when they discover just how well our agency in brilliant, weird and colourful Brighton is doing.
I gain experience from every new person that walks through the doors. Clients, partner agencies and, of course, the world we live in. That experience doesn’t need a postcode.
It’s a fascinating business to work in. During my 13 years, agency models have continuously evolved. The diversification into channel specialism earlier in this decade has now converged once again. And the current changes at WPP seem like they could be seismic. There are signs that preferences are returning to smaller independent shops, based on strong yet personable thinking and partnerships rather than the relative anonymity of the global networks.
This is Designate heartland and this is why I love working here so much. Purposeful relationships and collaboration is so rewarding and the agency is buzzing in our 25th year off the back of lots of new business wins and very exciting client development.
I’ve had some of the best professional and personal experiences of my life as a result of my job. I’m lucky and I’ve also worked hard.
See you down the beach.