Award-winning experiences made here
We are delighted to have won an award for Best Radio Campaign at the Travel Marketing Awards last night, for our Kuoni campaign work.
And we would like to take this opportunity to congratulate Kuoni for winning Marketing Team of the Year at the same event – a much-deserved accolade.
For their 2017-18 turn of year campaign, we developed an integrated campaign that was all about driving customers to the network of Kuoni shops around the country, using radio, outdoor and door-drops to maximise localised and focussed awareness.
Our thinking in developing the ‘Our Experience Makes Yours’ campaign came from Kuoni’s brand truth: it’s their people that makes all the difference, and their experience delivers unique experiences for their customers.
To quote Kuoni’s CEO, Derek Jones:
“The people who work at Kuoni are incredible; they’re passionate about travel but more importantly what they really want to do is to share that passion with others. It’s like they’re on a mission to use their knowledge and experience to recruit new travellers, to share their adventures and insider tips with our customers.
So we built them some beautiful shops for them to work in, somewhere they could spend more time getting to know our customers; we sent them to as many destinations as we possibly could; we encouraged them to bring their personalities to work and gave them the fewest rules possible – mostly to just do the right thing for our customers.”
It’s a unique formula that works.
We are chuffed to be part of team Kuoni’s success.