The big idea

Insuring the heart of your community

The strategy

Ensuring that not only do Ansvar’s superior product offers in the church and charity sectors stand out against the competition, but that their ethical stance or returning 25% profit to charity is communicated each and every time by the brokers.

The results

2016 and 2017 record breaking
years for profit, 400% of plan
NPS of 61%
Brand tracking places communication
effectiveness about market leaders Zurich

Client

Ansvar

Date

live project since 2016

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Who we’ve partnered with

Working together, we’ve delivered hard-hitting, target smashing, award winning creative for these great brands.

"They've made us one of the UK's strongest brands. They've given us standout creativity, strategic rigour and big thinking. And we've had business growth, multiple awards and huge amount of fun on the way."

Nick Whitnell, Head of GI Marketing, LV=

"Designate re-shaped our brand, absolutely understand what we’re about and what we’re trying to achieve as a business, and we see them as an important extension to our own team."

Jane Perkins, Marketing Manager, Ansvar

“Designate always push us to think outside of the box. Plus their creative ideas are always married with a strong business target and focus."

Polly Ashman, Communications Manager, Mark Warner

“Designate really get the Kuoni brand. There's a strong blend of strategic thinking and creative and they are as protective of our brand as we are."

Dean Harvey, Marketing Director, Kuoni

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