Elton John Lewis
Every year, around September time, an excitement bubbles or baubles in one of our client’s offices. Every year they tell us how much they would like a TV ad like the John Lewis one. They are not alone in this dream
The dePARTNERSHIP at John Lewis and Partners, and a Marked Warning
presumptive /prɪˈzʌm(p)tɪv/ adjective 1. of the nature of a presumption; presumed in the absence of further information. "a presumptive diagnosis" William Sitwell (I will name him Shitwell for this blog because I presume his shit is better than mine due to his supremely pedigree meaty lifestyle). Shitwell
Oops! I Did It Again.
“JT, will you call our lovely seaborne client Brittany Ferries, please? I have an idea.” "Hit Me Baby," he said (he didn’t but you will soon get my drift). “Britney is headlining Brighton Pride this year,” I said excitedly “Can you ask them
Sit. Shit. Wipe.
If I was to own a restaurant again I would make sure that I had 'Eat. Drink. Chat.' on the outside and 'Sit. Shit.Wipe.' on the toilet doors. Oh, I ask myself regularly, who are these brands that insist on telling
Wake Up At the Crack of Yawn.
Thomas Cook has announced that it is going to off load Club 18-30 and focus on cooler brands. Cooler? What could have been cooler than 18-30 if they had dealt with this brand of heritage and memories better? This brand is
Keeping It Up On The Beer
Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more
Wake up you addict!
“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ. “You mean in sales?” I said with hope in my voice. “No mate, they’re still shit, but we are
My 3 months of Hellth
"Slip me the needle through the letterbox and all will be fine. " I scared myself the other day. At the tail end of another typical week at the helm of our wonderful advertising agency, Designate, twinkling lights in the eyes were closely followed
Why Trump isn’t the real thing
I have just returned from the USA, and while I must not generalise or take a small sample, it would appear that Trump is not doing too well in the popularity stakes. "Trump is bad", said my five-year old niece from
Brand New Yesterday
I bang on about it all the time, but I love brand. It's a passion of ours at Designate. And we like to be honest about it too. This week has been a great examples of what to do and