Let's talk about bravery. You can get awards for bravery. But there's also such a thin line between bravery and stupidity. Bravery in advertising is a much-used term. Brave approaches make your brand stand out, big up sales and win awards. Carlsberg are currently being praised for their brave new approach. They've decided honesty is the best policy about their product. At various points in the campaign they admit they probably weren't the best lager in the

Big news for us today. We nearly choked on the froth from our deconstructed super skinny cold press lattes when we saw it. The Independent - Brighton the most hipster city in the world Brighton, the most hipster place in the world? We went out and got some new knuckle tattoos to celebrate. But guess what? We knew it all along. We were already here. We preferred the early work. Brighton's always had a progressive, diverse and most of

Campaign have just revealed their Top 100 Creative Agencies School Report for 2019. And this isn't one we'll be hiding. Our mums will be very proud. We've had a good year, basically. We've moved up nine places and are now nestling in the Top 50 at 47. We're there because we've been delivering for our clients. We launched big creative campaigns for LV=, Medichecks and Columbus last year and we're definitely not standing still. We know there's more great work coming this year

We thought it was high time we shared some new work we've been doing for our client Columbus Direct. They're a travel insurance company whose product is aimed at younger travellers and families. Recently, they've looked at their product and brand and developed an 'adventure-ready' positioning. And by adventure-ready, they mean it's ready for all of life's little adventures. For some that may mean action-packed, adrenaline fuelled holidays involving skiing, diving, hiking, canoeing and so on. For others, and

On 14th April, we're entering a team in Rough Runner - a 15km assault course that claims it’ll be a fun day out. We're excited and pumped by it and have been doing a lot of training for it. As long as by training you mean walking up the four flights of stairs here or arm exercises at the local pub. Should be interesting. However, the one thing we are serious about is raising a lot of money for

Conor Daly is a recent creative graduate from the Watford advertising course. When he came down to see us, he showed us work we loved and impressed with his attitude and approach. He's also a really nice bloke and he's written us a blog about his experiences with us as an intern in Brighton.  I am a recent graduate looking to start a career in advertising. In looking for internships I was lucky enough to be invited

We are delighted to have won an award for Best Radio Campaign at the Travel Marketing Awards last night, for our Kuoni campaign work. And we would like to take this opportunity to congratulate Kuoni for winning Marketing Team of the Year at the same event – a much-deserved accolade. For their 2017-18 turn of year campaign, we developed an integrated campaign that was all about driving customers to the network of Kuoni shops around the country, using

I am proud of our record of employing strong independent people, some of whom arrived with their own very unique characteristics and some who simply didn’t know who they were, but found a place to grow and nurture in the melting pot that is our world here at Designate. As we approach International Women’s Day I am bloody happy that I can comfortably say nobody in our history has been employed based on their race, gender,

Did you know by 2020, it's estimated three quarters of the world's mobile data being consumed will be video data? So how fit for purpose on mobile are you in your latest or future campaigns? Currently 2.2 billion people are consuming content on Facebook every month and there are 1 billion active accounts on instagram. Then consider that 95% of all visitors on Facebook are on smart phones or tablets! It’s about time you shifted your