Adam and I spent an interesting and at times challenging day last week in the company of fellow strategists and marketers from across the world at The Future of Customer Experience conference.  Brands as diverse as Heineken and Circe du Soleil were at the event, hosted by Trendwatching, atop the appropriately named A’DAM Tower. Here’s what we took from the day. Necessity, it’s often said, is the mother of invention. But that’s not the whole story. Firstly, Necessity can

We've got some news to share. And we're very excited by it. We're now working together in partnership with OneFamily. They're an ambitious, modern family financial services company that is owned and run for their customers. What's more, they're based right here in Brighton and share a lot of our values and beliefs. A perfect fit for us in other words. We recently won the competitive creative pitch for their business and our work has just started to go live. OneFamily are

There's a great marketing aphorism about two ice cream sellers dividing up how they sell their wares to a beach. How to get 50% each. They could build their stalls next to each other and one gets the share of the left hand side of the beach and one goes to the right. It's sociable and they can chat to each other. Or they could build their stalls at either end of the beach and it's

It’s all been kicking off in London. On Monday 15th April, protests organised by Extinction Rebellion, an ‘international non-violent rebellion against the world’s governments for criminal inaction on the ecological crisis’ began. The protests have been grabbing the headlines daily: the type of ‘disruption’ marketers usually only dream of.   And when you approach it from a brand perspective rather than a political one, things get even more interesting. Extinction Rebellion have pretty much pulled off a complete rebranding

Let's talk about bravery. You can get awards for bravery. But there's also such a thin line between bravery and stupidity. Bravery in advertising is a much-used term. Brave approaches make your brand stand out, big up sales and win awards. Carlsberg are currently being praised for their brave new approach. They've decided honesty is the best policy about their product. At various points in the campaign they admit they probably weren't the best lager in the

Big news for us today. We nearly choked on the froth from our deconstructed super skinny cold press lattes when we saw it. The Independent - Brighton the most hipster city in the world Brighton, the most hipster place in the world? We went out and got some new knuckle tattoos to celebrate. But guess what? We knew it all along. We were already here. We preferred the early work. Brighton's always had a progressive, diverse and most of

Campaign have just revealed their Top 100 Creative Agencies School Report for 2019. And this isn't one we'll be hiding. Our mums will be very proud. We've had a good year, basically. We've moved up nine places and are now nestling in the Top 50 at 47. We're there because we've been delivering for our clients. We launched big creative campaigns for LV=, Medichecks and Columbus last year and we're definitely not standing still. We know there's more great work coming this year

We thought it was high time we shared some new work we've been doing for our client Columbus Direct. They're a travel insurance company whose product is aimed at younger travellers and families. Recently, they've looked at their product and brand and developed an 'adventure-ready' positioning. And by adventure-ready, they mean it's ready for all of life's little adventures. For some that may mean action-packed, adrenaline fuelled holidays involving skiing, diving, hiking, canoeing and so on. For others, and

On 14th April, we're entering a team in Rough Runner - a 15km assault course that claims it’ll be a fun day out. We're excited and pumped by it and have been doing a lot of training for it. As long as by training you mean walking up the four flights of stairs here or arm exercises at the local pub. Should be interesting. However, the one thing we are serious about is raising a lot of money for