We've just created a brand new campaign for luxury travel specialist, Kuoni. They were after a way of launching a collection of specially curated and recommended winter sun holiday deals. Autumn is the second biggest booking period after January sales, so a bold approach was needed. Kuoni's personal travel experts are just that. Fantastically knowledgeable on the destinations the Dorking based company provides, having visited them personally. They've bought that knowledge to bear on this selection. We were tasked

We first met Medichecks last year when they came to us to create their first tube car panel campaign. It was the biggest advertising venture the company had ever done so it was an exciting time for both us and them. Fast forward to now and we are launching their first ever TV advert. Medichecks do personal blood checks that you can do in the privacy of your own home, getting the results online, once the

I’ve been travelling a fair bit recently, and it occurred to me the other day that we are living in some weird two-way parallel universe here in the UK. There is a proper paradox at play. On the one hand, we are making mind-boggling technological advances at dizzying speeds, turning sci-fi into reality quicker than our current generation of authors and scriptwriters can make it up. On the other hand, we are slowing down, and in places grinding

“JT, will you call our lovely seaborne client Brittany Ferries, please? I have an idea.” "Hit Me Baby," he said (he didn’t but you will soon get my drift). “Britney is headlining Brighton Pride this year,” I said excitedly “Can you ask them if they will do a Brittany float in the shape of a ferry and fill it with people dressed as Britney through the ages, singing Britney songs, it’ll be amazing.” “No.” And that was the end of

This week I got myself over to Brighton to start my first week as Designate’s new intern. By day two I was sent off back to London on a shoot for a client’s first ever TV advert. This was the first and perhaps only clue I needed to know that the next couple of months are going to be very interesting. Well that, and the fact there is a massive painting of Snoop Dogg in

We spend all our time looking after other people’s brands. And very successfully at that. So, at the grand old age of 25, we thought it was high time we took another look at our own brand here at Designate. A quarter of a century is a long time by any measure, but in the world of advertising and marketing communications it literally spans several eras. A lot has changed, and so have we. In our time we

If I was to own a restaurant again I would make sure that I had 'Eat. Drink. Chat.' on the outside and 'Sit. Shit.Wipe.' on the toilet doors. Oh, I ask myself regularly, who are these brands that insist on telling us what they do? Or, sorry, not what they do, but what we should do when we enter their worlds. For example, when I arrive at a rather undelivering ‘boutique’ hotel I now expect them to

At Designate, we often take on work experience students. Last week in the account handling department, we had a college student with us. Now, even though I am in my early 30s… (but sometimes feel like I’m still in my 20s) I felt old… even more so when I thought I’d see if he knew what a floppy disk was, and he looked at me as if I had said something in a different language! However, this

Hi I’m Dylan, I’m 14 and go to Downlands Community School in Hassocks and I have spent a week working here at Designate for my work experience. I have had a great time and done lots of amazing things while I have been here. I have done a range of activities including: Product research, Image gathering, Design, and even Photography! I did product research and image gathering for Ansvar, an insurance company targeted at things like

Whenever Designate launches a new campaign, we’ve aimed at KPIs and focussed those goals on having developed a compelling and differentiating campaign in the market place. And whilst we are confident that it will work, we await the first set of results with bated breath. Both planners and creatives ask often: ‘Any news? Campaign launch results in yet?’ So when those results start flooding in and exceeding even the most ambitious of targets, taking even the