Around the world and back again
I began my career in New York, in the late 90s, when what we did was still simply advertising, there was no “line” to run through, and digital was called “interactive” (really just two guys in the basement making banner ads). TV was king,
A Cut Above for Kuoni
We've just created a brand new campaign for luxury travel specialist, Kuoni. They were after a way of launching a collection of specially curated and recommended winter sun holiday deals. Autumn is the second biggest booking period after January sales, so
We seem to have solved the problem of time travel
I’ve been travelling a fair bit recently, and it occurred to me the other day that we are living in some weird two-way parallel universe here in the UK. There is a proper paradox at play. On the one hand, we are
Join The Club
Before Christmas we were put in contact with what was then Rib Club Global as they were looking to partner with an agency to help them expand their membership marketing. Fast forward seven months and we’ve just launched their brand-new
Anyone for a new campaign?
We've had some more new work breaking over the Christmas holidays. It's a big one from Brittany Ferries. An integrated campaign with two TV ads, one cinema ad, VOD and three radio ads, supported by social too. We're dramatising the company's knowledge and expertise
Paw people at the back of the queue please
I wrote a while back (https://www.designate.com/2016/10/03/ba-cut-rest-slice/) about BA selling M&S sandwiches on their short haul flights and how this really was the demise of what was once a proud and strong brand. Well now I am surprised to be back here
How to Win At Travel: The Mole speaks
The TravelMole Web Awards take place next week on Wednesday 15th November. So we've asked the Mole himself, Graham McKenzie to write us a guest blog and share his thoughts about the current state of the game, the challenges it's facing and what we
Why Trump isn’t the real thing
I have just returned from the USA, and while I must not generalise or take a small sample, it would appear that Trump is not doing too well in the popularity stakes. "Trump is bad", said my five-year old niece from
Speak. Drink. Mingle. Repeat.
Same vibe, different venue. This time in the very heart of the West End of London: http://www.theartstheatreclub.com/ The Trump Slump is real. Immigration, visas, currency dropping, politics, terrorism - all this means there are less Brits going to the US for their holidays
The Caravan Club, so good they should have named it once.
Last week I blogged about the Co-op embracing the heritage in their brand whilst at the same time managing to improve the look and feel of the company and its product as a whole. This week is the opposite. I bring