The stage is set: will Hays Travel flourish in the brand spotlight?
The courageous move by John and Irene Hays to buy all 555 Thomas Cook retail agencies is something which has thrust them into the national, indeed, international spotlight. And so, here they are: Beacons of hope, honesty and humility against
Award-winning experiences made here
We are delighted to have won an award for Best Radio Campaign at the Travel Marketing Awards last night, for our Kuoni campaign work. And we would like to take this opportunity to congratulate Kuoni for winning Marketing Team of the Year
A quick look back whilst going forwards
It’s been a busy year, but 2018 was an exciting one for Designate. We turned 25, we gained some exciting clients, produced award-winning work and picked up a few more team mates along the way. Most importantly, we were able
Around the world and back again
I began my career in New York, in the late 90s, when what we did was still simply advertising, there was no “line” to run through, and digital was called “interactive” (really just two guys in the basement making banner ads). TV was king,
A Cut Above for Kuoni
We've just created a brand new campaign for luxury travel specialist, Kuoni. They were after a way of launching a collection of specially curated and recommended winter sun holiday deals. Autumn is the second biggest booking period after January sales, so
We seem to have solved the problem of time travel
I’ve been travelling a fair bit recently, and it occurred to me the other day that we are living in some weird two-way parallel universe here in the UK. There is a proper paradox at play. On the one hand, we are
Join The Club
Before Christmas we were put in contact with what was then Rib Club Global as they were looking to partner with an agency to help them expand their membership marketing. Fast forward seven months and we’ve just launched their brand-new
Anyone for a new campaign?
We've had some more new work breaking over the Christmas holidays. It's a big one from Brittany Ferries. An integrated campaign with two TV ads, one cinema ad, VOD and three radio ads, supported by social too. We're dramatising the company's knowledge and expertise
Paw people at the back of the queue please
I wrote a while back (https://www.designate.com/2016/10/03/ba-cut-rest-slice/) about BA selling M&S sandwiches on their short haul flights and how this really was the demise of what was once a proud and strong brand. Well now I am surprised to be back here
How to Win At Travel: The Mole speaks
The TravelMole Web Awards take place next week on Wednesday 15th November. So we've asked the Mole himself, Graham McKenzie to write us a guest blog and share his thoughts about the current state of the game, the challenges it's facing and what we