Find Your Place
Targeted innovative creative that delivers on Brittany’s brand promise to show customers the fantastic destinations of the Western Coast of Europe.
The aim of this year’s campaign was to show the diverse range of destinations with their target audiences in VOD and an online environment. We’d be using Google’s Director Mix tool for YouTube which allows more segmented messaging to be aimed at more focussed groups.
We developed a campaign concept that could not only create impact in one film, but also continue across 20+ other versions, from 30″ films to 6″ bumpers. Targeted audience segments included showing a general interest in holidays in France to more specific breaks such as wine tours, motorbike holidays or camping breaks.
‘Find Your Place’ dramatised those perfect moments that make your holiday. The ones which only Brittany Ferries, through their expert knowledge of the area, can deliver. It could be the views found on an early morning walk or the taste of seafood as the sun sets on a Breton port or so on.
Authentic footage from each destination was researched and resourced and the films were created with each section having its own individually designed and animated element that reflected the destination and activity.