For Happier Adventures
Thinking bigger and brighter to deliver standout creative to commuters for travel insurance in the grey days of winter.
Our aim was to show potential customers that with Columbus Direct they can go on holiday safe in the knowledge that if anything happens, such as their flight being delayed or needing medical help, they’ll be taken care of with lounge access and online GPs on call 24 hours a day.
We focussed on strong stand-out and inspiration, by bringing to life the Columbus can-do and positive brand attitude and showing that no matter what happened on holiday Columbus would have them covered.
Their key target audience is 35-50 year-olds in the South East, who are heavy London commuters. So a campaign was devised to hit them hard on train lines and the underground as well as digitally with banners and paid social media posts.