We’d like to invite you to join Designate and Optima Connect at the IPA in Belgrave Square at 0900 on May 2nd
Our brand and data experts will host a joint session that will explore the intersection of brand and data in the customer journey, from a commercial perspective.
Using actual case histories and practical examples, we will show how we are using data and applying insight to align brands with customer expectations through:
- Understanding your customers’ needs and motivations
- Defining your Brand proposition
- Communicating with relevance and personalisation in the customer journey
- Maximising engagement, loyalty and revenue
- Measurement, feedback & refinement
We will look at the customer journey from two complementary perspectives:
Understanding the Power of Brand
- Thinking beyond product and price: looking at the market, the competition, the consumer and yourself
- From Vision to Values, and the all-important Proposition: defining your difference in a highly competitive and largely undifferentiated market landscape
- Walking the walk: delivering a genuine brand experience
Harnessing the Power of Data
- Customer engagement and retention: How the growth in preference centres can work for you and your customers
- Personalisation: Using insights to create more relevant and precise communications
- Increasing Bookings by increasing knowledge: Using advanced analytics to gain a competitive advantage