The brief

We’re more than the Maldives

Raising awareness of their range was Kuoni’s key commercial driver for 2017.

This was underpinned by giving more reasons to choose Kuoni – exceptional knowledge and service combining to give customers truly unique personal holidays.

The multi-channel campaign launched at Christmas, a crucial sales period for Kuoni.





Kuoni TVC 2017 – Travel Out of the Ordinary

The strategy

Travel Out Of The Ordinary

Show Kuoni’s range of stunning holidays in a way that fuels our audience’s imaginations, demonstrating what happens when Kuoni go beyond your expectations.

Create a new campaign line that supports range but also emphasises The Kuoni Difference – that they create holidays out of the ordinary.

Create standout in a busy time for holiday companies by using surreal and aspirational imagery but that was still very onbrand for Kuoni.

Making of film


What our clients say

“Designate really get the Kuoni brand. There's a strong blend of strategic thinking and creative and they are as protective of our brand as we are."

Dean Harvey, Marketing Director, Kuoni

View previous Kuoni campaigns

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