The big idea

Insurance from the heart

The strategy

Drive sales, put the heart back in centre stage of the brand, help the launch of new products and increase brand health scores





LV= Car Insurance TV ad

LV= Home Insurance TV ad

LV= Which TV ad

Making of stills

Making of film

The results

• Sales 192% above plan in Q1

• Highest ever search volumes for recorded in Feb 2018

• #1 ranking in You Gov for brand impression, recommendation and buzz.

What our clients say

"They've made us one of the UK's strongest brands. They've given us standout creativity, strategic rigour and big thinking. And we've had business growth, multiple awards and huge amount of fun on the way."

Nick Whitnell, Head of GI Marketing, LV=

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