The big idea

Insurance from the heart

The strategy

Drive sales, put the heart back in centre stage of the brand, help the launch of new products and increase brand health scores





LV= Car Insurance TV ad

LV= Home Insurance TV ad

LV= Which TV ad

Making of stills

Making of film

The results

• Sales 192% above plan in Q1

• Highest ever search volumes for recorded in Feb 2018

• #1 ranking in You Gov for brand impression, recommendation and buzz.

View 2018 campaign work



Who we’ve partnered with

Working together, we’ve delivered hard-hitting, target smashing, award winning creative for these great brands.

"Designate re-shaped our brand, absolutely understand what we’re about and what we’re trying to achieve as a business, and we see them as an important extension to our own team."

Jane Perkins, Marketing Manager, Ansvar

“Designate always push us to think outside of the box. Plus their creative ideas are always married with a strong business target and focus."

Polly Ashman, Communications Manager, Mark Warner

“Designate really get the Kuoni brand. There's a strong blend of strategic thinking and creative and they are as protective of our brand as we are."

Dean Harvey, Marketing Director, Kuoni

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