Thinking bigger, going further
Financial Promoter magazine recently approached us to find out how Adam and Miriam are applying our Trigger Bigger Thinking concept across the Middle East.
The region is an exciting place to be. Full of change, full of potential and full of growth. The economies and populations are changing , moving forward, defying preconceptions and innovating at a world-leading speed. From Saudi Arabia to Qatar and Dubai, culture is changing at velocity too with whole new cities, communities and destinations being developed.
And the energy that comes from young, tech savvy, global populations living there is giving brands the opportunity to connect in new dynamic ways. Digital first goes without saying, but global brands need to connect to their audiences in both emotional and local ways, understanding the needs and desires of the people they're talking to and connecting with them in real, relevant and authentic ways that work at genuine emotional levels.
We recently set up a base in Dubai and we are really enjoying tapping into the positivity and energy of the people based in the region. We're regular visitors to the area, working on exciting new projects, meeting our clients dnata Travel and MetLife Gulf and making connections.
