Out There Made Easy

Making a rebrand go further through a deep understanding of what the company meant to customers and staff alike.

The Ambition

Travelbag have a rich history of making long-haul travel more accessible and more affordable. Initially, they had asked us to look at their upcoming campaign. But the opportunity we saw was not to advertise, but to completely reinvigorate the brand. To tell the story that defines them and can make them as relevant today as they were 40 years ago, when they first pioneered travel to Australia and New Zealand for all.


Our Solution

We did our research and discovered not only what Travelbag means to customers, but to themselves.

The results gave Travelbag a new perspective on who they are and a refreshed brand positioning: ‘Out There Made Easy’.

Through great service, genuine expertise and competitive pricing, they empower people to get more from their holidays. They simplify long-haul travel at every step, offering customers more than they ever thought possible, often for less than they ever imagined.