Manchester Airport Group

THE BRIEF

Ducati were opening their first-ever apparel store outside Italy in Terminal 1 at Manchester Airport.

Manchester Airport Group wanted to create engagement and make a lot of noise about the exciting news, on a limited budget.

With this being such a key event, it was also seen as an opportunity to increase their email database, by reaching out and inspiring a new audience.

 

THE STRATEGY

We wanted to create maximum impact and disruption on a small budget, so we decided that the best way to do this was by creating a noise – literally. That’s why we chose to create an online video.

To increase reach we incentivise sharing with a killer competition – to win tickets to the 2014 Qatar MotoGP.

We kept people watching and engaged with ‘teaser’ and ‘making of’ films and utilised every available online space – Facebook pages for Ducati and M.A.G as well as their website.

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