Ducati were opening their first-ever apparel store outside Italy in Terminal 1 at Manchester Airport.
Manchester Airport Group wanted to create engagement and make a lot of noise about the exciting news, on a limited budget.
With this being such a key event, it was also seen as an opportunity to increase their email database, by reaching out and inspiring a new audience.
We wanted to create maximum impact and disruption on a small budget, so we decided that the best way to do this was by creating a noise – literally. That’s why we chose to create an online video.
To increase reach we incentivise sharing with a killer competition – to win tickets to the 2014 Qatar MotoGP.
We kept people watching and engaged with ‘teaser’ and ‘making of’ films and utilised every available online space – Facebook pages for Ducati and M.A.G as well as their website.