Around the world and back again
I began my career in New York, in the late 90s, when what we did was still simply advertising, there was no “line” to run through, and digital was called “interactive” (really just two guys in the basement making banner ads). TV was king,
Say hello to the Sensibles
At Designate, we often take on work experience students. Last week in the account handling department, we had a college student with us. Now, even though I am in my early 30s… (but sometimes feel like I’m still in my
Keeping It Up On The Beer
Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more
How to Win At Travel: The Mole speaks
The TravelMole Web Awards take place next week on Wednesday 15th November. So we've asked the Mole himself, Graham McKenzie to write us a guest blog and share his thoughts about the current state of the game, the challenges it's facing and what we
Google has its place
Ryanair’s Chief Marketing Office, Kenny Jacobs, recently lamented to the travel trade press about the travel industry’s lack of fortitude in dispensing with Google, whose dodgy business model may soon come a cropper when European Courts get their teeth properly
Looking Backwards at the Future of Brands
Why is the train I am sitting on dual-branded? I am on a train to Paddington after one of those days that has been so productive so far, I would only need to work one day a week. Being up at 5.30a.m.
Keep Fierce
New York really is the city that never sleeps. All day and all night, it hums with an energy unlike any where else. Adam and I had the pleasure of a trip to the Big Apple to meet with our exciting
Taking Kuoni out of the ordinary.
Here's something new that we’re really delighted to be sharing with you. Our latest campaign for Kuoni, the luxury travel specialists. We've created their new turn of year campaign which highlights their wide range of holiday destinations. [embed]https://youtu.be/Ui0Kqk9SiA0[/embed] Kuoni are well-known for their Maldives holidays, but their
Pick Kuoni this Winter
Earlier this year, we were briefed by our client Kuoni to create a new campaign with their objective of being the first to market with a winter sun message. The aim of the campaign was to help stimulate bookings for them
Can Money Buy You Happiness? Yes it can. Sometimes.
Sitting in a group yesterday thinking about one of our premium travel brands, the question came back as often does to a marketeer. Can money buy you happiness? Well, I guess it can, but the way it can is changing. As is