Following on from my eyebrow-raising 18-30 blog, here I have been pondering the slow demise of 50-something brand Mothercare, a demise that is slower than expected in my book.
I think where 18-30 could have got it right, Mothercare have
A crowdfunding rebrand short story
Ever been in charge of whip round? They always start quite simply. An envelope with some names on it. Full of coins, a vague idea of the gift and a last minute struggle to pull it