We made every moment matter for MetLife
The challenge
MetLife are one of the world's leading insurers, but their profile isn't the same in the UK. So the challenge was to take their existing global strategy and rework it to make sure that it resonates with the British audience.
The trigger
How do we demonstrate MetLife's 'making it matter here and now' approach?
“Designate fully embraced our brief and understood from the get-go what the parameters were – the limits to which they could push such an established brand and the guidelines. They were like an extension of our team, and their knowledge and expertise really helped ensure everything was successful.”
The solution
A creative strategy revealed through the line 'For Every Moment There's MetLife'. Itself a reflection of the brand promise and outstanding service and support that MetLife UK offers its customers, both B2B and B2C. We then developed a new and distinct visual identity for MetLife UK that gave them their own identity and personality within the global group.
The results
UK brand localisation recognised and held us a best in class example for other regions to aim for.
