We made LV= one of Britain's best loved brands
Best Specialist Campaign
2023
The challenge
Launch a newly rebranded insurance company to challenge the market, make it a long-term success and keep it there.
The trigger
Why be negative talking about insurance?
We can be positive and empower people to live their lives in confidence.
“Our 18 year relationship is built on:
1. Brilliant strategic thinking
2. Creativity that cuts through and delivers to the top and bottom line
3. Curious and insightful people, full of energy and a lot of fun to work with.
Designate deliver.”
The solution
A long-standing partnership over numerous campaigns that encourages customers to look after what they love.
A success story built around consistent, relatable and powerful brand assets that have made LV= one of the UK's most recognisable insurance companies.
The results
Within the first few years, we took LV= from ninth to second in the UK for car insurance. Sales rose 696% and LV= has since become one of Britain's best loved brands.
We were acknowledged with an IPA Effectiveness Award for our transformative effect. Our work with LV= has quite literally become a textbook approach which is now taught in universities.
